American Business English & Cross Cultural Communications

Click here to download the application form for this program

Group:
Students and business professionals who are interested in learning about American business practices.

Group Numbers:
Maximum of 15

Program Costs:
TBD based on location of the program

Length of Program:
70 hours to complete program. Course schedule varies according to students' availability.

Program Goals:

• Expand business vocabulary
• Improve business writing skills
• Improve overall writing with an emphasis on grammar
• Gain confidence in understanding the American style of business, in making business presentations, and in communicating in a business setting.

Core Courses:

The Language of American Business
Learn the common language used in American business through interactive exercises, discussions, case studies, writing and oral presentations. A comparative approach will be used, exploring differences in styles and practices in international business.

Marketing Basics
Understand the process of selling and purchasing goods from producer to consumer in U.S. markets, including current trends and principles using real world examples. Students will establish the location of a market for a product or service and do a comparative analysis with other products and services.

English for the Real World
Includes 20 lessons that take the learner everywhere from the bank to the theatre to a business meeting. Students learn how to hear and understand the authentic language of work, restaurants, social situations, and street talk.

Cross-Cultural Communications
Emphasizes the oral communication skills most needed for international business. Students gain confidence in conducting meetings, teleconferencing, negotiating, and in making presentations in a global market.

Program Completion:

Final Business Presentations
Presentations made at the English Language Academy in San Diego.

Housing Options:
On-campus housing is available or participants may arrange their own accommodations.